India is a land of great diversity, more heterogeneous than any other country in the world. Blessed with rich culture, tradition, flora and fauna it welcomes all races from the world, but to top them all it is it’s exotic range of cuisines, which is as diverse as its culture & binds people to it’s roots. Each cuisine is a delicacy in it’s own right, famous for it’s distinct flavour & style. Every living thing on this earth has a history, so does basmati, the king of all rices, which has a blue lineage of it’s own. Rich in texture, rich in tradition, basmati rice hails from the rich soil of Punjab, soaked in tradition, deep rooted in nutrition. It is here where birth was given to this rich grain, famous for its versatility & supremacy.

Punjab the richest state of India has been an unusually fluid region, not just geographically but socially and culturally too. The word “Punjab” is made up of two Persian words ‘Panj’ and ‘Aab’. Panj means five and Aab means water, Punjab was known as land of five rivers because of the five rivers that ran through it making it one of the most fertile lands of the country. Punjab where celebrating life is a tradition and food a form of celebration. The cuisine has it’s own rustic flavour and is a wholesome mouth watering treat. It’s on this land that basmati, the king of all rice’s traces it’s lineage.

Rice is food that feeds. The rice grain is famous for its versatility and is a supremely important crop. Rice the staple diet of the world’s teeming millions, feeding half the population of the world, is available in more than a thousand varieties, basmati being the finest variety is Indian soil’s most pure & fresh gift to the world. Characterized by a unique aroma, extra length this slender grain tastes delicious. Cultivated mainly in the fertile plains of Northern India, the crop matures in monsoons to become fine rice. What is nurtured so tenderly by lush green field & fed by the perennial clear rivers is cradled to perfection in our hands. To reach your taste buds as an exquisite delicacy.

The word “Basmati” means “the fragrant one” in Hindi and is rightly considered by rice lovers around the world to be the King of rice among 1400 varieties of rice available in the world. Basmati has a fine aromatic flavour and the grains are long and slender. The grain is aged for certain period of time to enhance its distinctive aroma. Basmati is excellent in almost any savory rice dish is perfect for countless rice recipes across the globe. Particular soil and climate of foot hills of Himalayan region is thought to account for basmati’s taste and texture. The flavoured basmati Rice, distinct in fragrance & taste can easily turn the most boring of food preparations into exciting delicacies.